A new crackdown being announced by government ministers this week will see a change in the law to make it obligatory for marketing firms who make cold calls to display their correct phone number with each call that they make. Seeing a valid Caller ID on the telephone display will make it easier for people to see who’s calling before they choose to answer, as well as making it easier to report persistent offenders to the watchdog if they repeatedly call after being asked not to, or if the recipient is registered with the TPS and should not be called for marketing purposes.
This new law would make it harder for unscrupulous firms based in the UK to use call centres based overseas to batter people here with cold calls and escape justice for their actions, which cause anxiety and stress to many people, especially the elderly and vulnerable.
The government is launching a consultation on the planned new law later this week, and the expectation in the industry is that the new requirement will become law this spring.
Companies that ignore the new law can be fined up to £500,000 by the Information Commissioner’s Office (ICO). The ICO say that they receive more than 14,000 complaints about nuisance calls every month, and they recently pledged to issue even heftier fines after issuing over a million pounds’ worth of fines in 2015. The number of complaints pales in comparison to the real scale of the problem, with the ICO estimating that UK consumers receive nearly FIVE BILLION nuisance calls every year.
Telecoms Cloud is leading the telecoms industry’s efforts and innovations to protect consumers from unwanted sales calls. We provide an API to the Telephone Preference Service (TPS) database, allowing software developers, system integrators and phone system administrators to incorporate real-time TPS checking of every single out-dialled number into the call flow, preventing calling of phone numbers which are registered on the TPS. We also maintain a community checklist of known nuisance callers, which enables inbound calls to be screened and rejected based on the number of complaints received about a particular number.